Anneliza Humlen has over 20 years experience in building brands that connect emotionally via communication, content creation, new program development, and the training/coaching of brand ambassadors. She is a respected voice and advocate for growing business by building brands that serve emotional, social, and global responsibility needs.
As President of SocialVoice LLC., Anneliza leads a team of specialists and collaboration initiatives that promote the bridging of knowledge gaps, building of internal engagement, development brand ambassadors, and creation of emotionally meaningful brand stories.
She created the SocialVoice® proprietary framework and process in 2009 in collaboration with the late, Marc Gobé, her business partner, and the creator of Emotional Branding. Anneliza and Marc co-founded the Emotional Branding Alliance, a brand consultancy and Think Tank dedicated to the principles of Emotional Branding. Anneliza was responsible for the creation of a proprietary program and framework that took Emotional Branding principles into a socially networked world, and made them actionable through CSR. The result was the creation of the SocialVoice brand-building framework which is now the basis of the SocialVoice LLC practice.
Anneliza has lead successful brand-building programs for clients such as Samsung, Coca-Cola, Victoria’s Secret, Peugeot, IBM, P&G, Johnson & Johnson and BMW. Examples of her CSR related work includes leading the creation of Travelocity’s “Travel For Good” program. And training/coaching the development of a successful team of community ambassadors for the industry-leading developer, Steiner & Assoc.
Anneliza blogs for the Huffington Post, and has had white papers featured in leading leading industry publications such as the Journal of Brand Strategy. Her work has been endorsed by respected CSR social forums such as the Toronto Sustainability Speakers Series for excellence in CSR and social communications. She has been selected to serve as a member of the 2013 and 2014 World Brand Advisory Council, and is the recipient of the 2013 World Brand Congress / CMO Council Award for Brand Leadership.
Huffington Post – 8/27/2014 “CSR Communication Goal Should be Impact, not Information” – featured article in Huffington Business, Communication, CSR, Sustainability and Marketing sections
Environmental Leader – Oct. 2013 “CSR Branding: Is it Becoming Unsustainable?”
The Journal of Brand Strategy Volume 2 / 2013-2014 Edition “Retailing with Purpose” (white paper)
“Superb client relationship and communication skills. I really appreciate the depth of creative thinking and the ability to challenge the status quo whilst remaining firmly on brief.”
– Georgia Karaboulis
“Anneliza lays out social strategy, and the thought process behind it, very clearly. She is a personable and passionate communicator, a cheerleader, and visionary.”
– Kristin Scott / Sr. Marketing Mngr Easton / Steiner + Assoc.
Anneliza (often referred to as “AL” by friends and colleagues), pursued art history and financial analysis as an undergraduate student. She studied at Dickinson College and abroad at London University’s Goldsmith’s College. She is a wife, mother of two, sister of two and an engaged peep to many on the twittersphere. She’s a self-confessed shoe addict, sweet tooth, music and concert junkie, public radio groupie, enjoys traveling and riding horses.