What is CSR Communication? And what is the purpose if it is not about creating action and change? Too many CSR communication efforts today strive for the minimum and “just enough” to get noticed for their efforts. Given the amount of investment in CSR, isn't it time we expect greater results than just more information?
"Communication" is Key! Communications has a bad rap. Long (and wrongly) suffering a “soft skill” or lower priority taint, it – at the same time – is considered a key leadership strength. What? The disconnect has harmed the practice, and even seeing it as a “practice” or separate role has harmed the integration of communication into EVERYONE’s job. Not to discount at all the importance of deeply trained marketing and communications professionals, but the power of their work is only further enhanced by more corporate leaders who can authentically (and comfortably) contribute. Leading via Social Therein lies the ...
Why is employee engagement often regarded as a “nice-to-have” vs necessity, when in reality it is not unlike the challenge of building external community and engagement. This post takes a deep dive into the biases and the reasons why the misconception and lack of support and investment.
The article was featured in CSRWireJanuary 9, 2014. It provides an overview of the discussions that took place at a Yale Interbrand event held in Dec. 2013, where panelists shared discussions on why stories surrounding a product, not the product itself, will soon take over in satisfying consumer interest.
Paul D. Miller, a.k.a., DJ Spooky (That Subliminal Kid) in an artistic and multi-media inspiration. He is a composer, writer, editor, conceptual artist, DJ, and app developer, who is creating music and inspiring not only appreciation for the arts, but appreciation for the environment and the impacts of climate change. Read this exclusive interview and access free downloads, compliments of Paul.
We all know how much we can learn about ourselves through the eyes and feedback of others. The same holds true for brands when seen through the eyes and exchanges happening between people. Conversations are going on every second about a brand - but the majority of these conversations are happening amongst people - not brand to people. Whether topics are introduced by the media, influential voices or consumers, brands for the most part are either the outsiders listening-in or completely disconnected from such conversations.
Retailing with Purpose : A strategy for sustainable growth I n the world of retail today, it is not enough for brands to compete on strategies that are just grounded on being bigger, better, faster and/or cheaper than competition. The sad reality is that most retailers today compete relying only on such strategies to succeed. It becomes only a matter of time until they are knocked-off their leadership perch by some other retailer who is even bigger, better, faster and/or cheaper. The demise of long standing retailers from big box chains such as Borders or Circuit City, to small privately owned businesses, should serve as a ...