Seven Strategies for Humanizing Brand Storytelling

The Real Barriers to Nurturing Emotionally Engaged Employees

Why CSR Communication Goal Should be Impact, not More Information

What is CSR Communication? And what is the purpose if it is not about creating action and change? Too many CSR communication efforts today strive for the minimum and “just enough” to get noticed for their efforts. Given the amount of investment in CSR, isn't it time we expect greater results than just more information?

Why Social Media IS Professional Development

    "Communication" is Key! Communications has a bad rap. Long (and wrongly) suffering a “soft skill” or lower priority taint, it – at the same time – is considered a key leadership strength. What? The disconnect has harmed the practice, and even seeing it as a “practice” or separate role has harmed the integration of communication into EVERYONE’s job.  Not to discount at all the importance of deeply trained marketing and communications professionals, but the power of their work is only further enhanced by more corporate leaders who can authentically (and comfortably) contribute. Leading via Social Therein lies the ...

Why Employee Engagement Needs to be Infectious

Why is employee engagement often regarded as a “nice-to-have” vs necessity, when in reality it is not unlike the challenge of building external community and engagement. This post takes a deep dive into the biases and the reasons why the misconception and lack of support and investment.

Brand Sustainability Stories That Tell Themselves

The article was featured in CSRWireJanuary 9, 2014. It provides an overview of the discussions that took place at a Yale Interbrand event held in Dec. 2013, where panelists shared discussions on why stories surrounding a product, not the product itself, will soon take over in satisfying consumer interest.

Why CSR brand and culture may become "unsustainable"
DJ Spooky: Introduces a new language for CSR & the environment

Paul D. Miller, a.k.a., DJ Spooky (That Subliminal Kid) in an artistic and multi-media inspiration. He is a composer, writer, editor, conceptual artist, DJ, and app developer, who is creating music and inspiring not only appreciation for the arts, but appreciation for the environment and the impacts of climate change. Read this exclusive interview and access free downloads, compliments of Paul.

Why humanizing brands begins with a state of mind

We all know how much we can learn about ourselves through the eyes and feedback of others. The same holds true for brands when seen through the eyes and exchanges happening between people. Conversations are going on every second about a brand - but the majority of these conversations are happening amongst people - not brand to people. Whether topics are introduced by the media, influential voices or consumers, brands for the most part are either the outsiders listening-in or completely disconnected from such conversations.

Why CSR is Retail Innovation's "best" self

    Retailing with Purpose : A strategy for sustainable growth I n the world of retail today, it is not enough for brands to compete on strategies that are just grounded on being bigger, better, faster and/or cheaper than competition. The sad reality is that most retailers today compete relying only on such strategies to succeed.  It becomes only a matter of time until they are knocked-off their leadership perch by some other retailer who is even bigger, better, faster and/or cheaper. The demise of long standing retailers from big box chains such as Borders or Circuit City, to small privately owned businesses, should serve as a ...

Being “Mindful” - matters : The true magic of Apple

Bridge Knowledge Gaps

Cross pollination and the sharing of inspired and forward thinking is key for building a truly compelling brand. Providing knowledge and training that goes beyond conference event or seminar is not a privilege, but an essential investment in employees and culture.

Build Internal Engagement

According to Gallup in 2013, Businesses with engaged employees outperform those without by up to 202%. The reasons for why employees are not engaged is not an issue of apathy, but more so about lack of support and enablement of interest.

Nurture Employee Passion

Social networks enable employees from varied organizational roles to become influential voices in building brand interest/loyalty. Building community and engagement can be learned and mastered, but it is not intuitive. Relationships must be set-up and supported to succeed.

Brand Storytelling

The changing shifts in media/communication requires brands to have an even greater understanding of who they are. Unfortunately, most brands today define themselves in ways that limit their identity, relationship-building potential and story.

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