The Real Barriers to Nurturing Emotionally Engaged Employees

This post was first published/featured in the Huffington Post on Dec 4, 2014 Getting employees emotionally engaged may sound abstract, warm and fuzzy. But the impact of such a void represents a sobering business reality. Disengaged employees end up costing the U.S. between $450 billion to $550 billion each year in lost productivity. These figures make sense when you consider that an estimated 70 percent of American workers are considered "not engaged" or "actively disengaged." Given such insights, it is no wonder that organizations are doubling-down on their investments to build employee engagement. According to a ...

Why CSR Communication Goal Should be Impact, not Just More Information

What is CSR Communication? And what is the purpose if it is not about creating action and change? Too many CSR communication efforts today strive for the minimum and “just enough” to get noticed for their efforts. Given the amount of investment in CSR, isn't it time we expect greater results than just more information?

Why Social Media IS Professional Development

"Communication" is Key! Communications has a bad rap. Long (and wrongly) suffering a “soft skill” or lower priority taint, it – at the same time – is considered a key leadership strength. What? The disconnect has harmed the practice, and even seeing it as a “practice” or separate role has harmed the integration of communication into EVERYONE’s job. Not to discount at all the importance of deeply trained marketing and communications professionals, but the power of their work is only further enhanced by more corporate leaders who can authentically (and comfortably) contribute. Leading via Social Therein lies the rub. ...

Evolving Stories from Marketed Communication To Co-Creation

This is the 7th and final post of our 7 part post series regarding the humanizing of brand stories. It explores why not all brand stories are created equal. Nor do they have the same social value. The social currency value of content and value of a story will ultimately depend on the perceived authenticity of the story itself, and the share of human versus manufactured voice, within brand communication.

How to Evolve Stories From Product and Process to Promise and Purpose

This is the sixth of our 7 part post series regarding the humanizing of brand stories. It’s about how source and sentiment can make the difference in creating either information that merely explains “what” or “how” versus actual stories that engage through their ability to communicate purpose and reason for being. What defines the difference? There are four key areas of disconnect which fuel or weaken a brand’s story engagement potential.

Leadership: Evolving from Corporate Authority to Influence and Vision

This is the fifth post from our brand storytelling series. It explores the rise of social networks and how this has not only democratized communication between business and people, but also the topic of leadership. True leaders have the ability to inspire the mind and embolden the heart to take action.

Why Employee Engagement Needs to be Infectious

Why is employee engagement often regarded as a “nice-to-have” vs necessity, when in reality it is not unlike the challenge of building external community and engagement. This post takes a deep dive into the biases and the reasons why the misconception and lack of support and investment.

Why humanizing brands begins with a state of mind

We all know how much we can learn about ourselves through the eyes and feedback of others. The same holds true for brands when seen through the eyes and exchanges happening between people. Conversations are going on every second about a brand - but the majority of these conversations are happening amongst people - not brand to people. Whether topics are introduced by the media, influential voices or consumers, brands for the most part are either the outsiders listening-in or completely disconnected from such conversations.

Why CSR is Retail Innovation's "best" self

Retailing with Purpose : A strategy for sustainable growth I n the world of retail today, it is not enough for brands to compete on strategies that are just grounded on being bigger, better, faster and/or cheaper than competition. The sad reality is that most retailers today compete relying only on such strategies to succeed. It becomes only a matter of time until they are knocked-off their leadership perch by some other retailer who is even bigger, better, faster and/or cheaper. The demise of long standing retailers from big box chains such as Borders or Circuit City, to small privately owned businesses, should serve as a sobering ...

“Retail with purpose” – The enduring impact of social responsibility at retail

What is “retail?” A s a term it defines an industry. As a channel, it represents sales directly to consumers. From a physical standpoint, it refers to the place where brand to consumer sales transactions takes place (physical and/or virtual footprint). From a consumer standpoint, at its most basic level it is about sales and purchase. And if executed properly, it can provide a consumer experience that is enriching, satisfying and enduring. However, for large-scale mass retailers especially in the U.S., the decline of consumer satisfaction with the in-store experience cannot be remedied with ...

The convergence of green + design + emotion
Redefining the Notion of CSR
 
 

Bridge Knowledge Gaps

As the nature of branding evolves, the knowledge gap between traditional and digital/social marketing grows. For many, what is often missing is the opportunity to build upon current know-how, and access focused training that is relevant to their industry, role, and challenges.

Build Internal Engagement

Employee engagement fuels collaboration that is essential for business performance and long-term growth. But when employees are disengaged, business growth is unsustainable. Often, employees just need a shared purpose they believe-in, and personally rewarding reasons to engage.

Nurture Employee Passion

Some of the most interesting and inspiring people in business today do not have a background or role in Marketing or Communications. Thanks to social networks, Brand Ambassadors from R&D, Customer Service, Operations, and beyond, have become valuable assets in building exponential brand interest.

Brand Storytelling

The ever changing shifts in media/communication requires brands to have an even greater understanding of who they are, and passion for the story they have to share. Unfortunately, most brands today define themselves in ways that limit their identity and relationship-building potential.

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